Despite its inherent strength, the handicrafts sector in India suffers from various weaknesses due to which it is not able to realize its full potential. Discuss. (150 words)
- Introduce with the handicrafts sector.
- Discuss the strength of the sector.
- Highlight the weaknesses the industry is suffering from.
- Conclude appropriately.
Model Answer :
The Indian handicraft and handloom industry forms an integral part of rich cultural heritage of country. It is an unorganised, decentralised, labour intensive cottage industry which provides employment to craftspersons in rural and semi urban areas.
- Indian Handicrafts Industry potentially has a large and diversified market in domestic & international platforms.
- It provides large product varieties and range as it is full of diversified culture.
- Labor rates are cheap and it results in competitive prices.
- The industry needs low capital investment.
- The barriers for new entries in this market are low.
- This Industry is potentially a large source of employment.
- It is the potential source of foreign revenue because of export potential.
Weaknesses of the industry include:
- Lacking in infrastructure and communication facilities.
- Lack of awareness among craftsmen about international requirements and market.
- Lack of co-ordination between government bodies and private players.
- Inadequate information of new technology and developments.
- Inadequate information of current market trends.
- Lack of skilled labor in industry.
- Confinement of the industry to rural areas and small cities and inability to reach untapped market.
- Lack of promotion of products.
Indian handicrafts are representative of Indian culture and heritage. There is dire need to exploit its strengths while addressing its weaknesses to withstand the onslaught of globalization. Government has taken various steps such as formation of Weaver’s Service Centres, Mega Handloom Clusters scheme, India Handloom Brand etc. to promote this sector.
Subjects : Yojna summary